Cleveland Clinic is the #2 hospital in the world, but yet they had an awareness problem.

Our For Every Care In The World national campaign was born by looking for one-of-a-kind stories that only Cleveland Clinic could tell. And then we created a consistent, connected framework that could adapt to any story on any platform that differentiated it from any other healthcare ads out there.

Each touchpoint repeatedly leveraged Cleveland Clinic’s incredible stories to develop an approach able to leave a lasting impression on the right people, with the right content, in the right context — like talking about our hospital gowns in Vogue or telling sports fans how we helped Jeff Green on ESPN.

The campaign garnered record high awareness numbers — climbing to 69% amongst our target population — over a 20% lift since the start of the campaign and 15% beyond our goal.